Case Study #3

Vex Media Group collaborated with Dunlop to redesign their email flows

Niche: Safety Footwear

PROBLEM: Dunlop was facing underwhelming performance in their email automations, with key performance indicators (KPIs) failing to meet expectations, and no internal expertise to fix it.

SOLUTION: Vex Media Group collaborated with Dunlop to redesign their email flows, leading to notable improvements in performance metrics. We also provided specialized email marketing consultations to their marketing team and VP of Marketing.

IMPACT: These changes revitalized Dunlop's email marketing efforts, enhancing both engagement and conversion rates across the board.

KEY METRICS:

  • Performance Enhancement: Significant improvement in email automation KPIs

  • Expert Consultation: Tailored guidance for marketing strategies

  • Multilingual Copy & Account Setup: Handling account complexity and translation in multiple languages

Vex Media Group - Helping DTC brands to convert and retain more customers to maximize revenue through Email and SMS Marketing.

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