Expert Insights on

Email & SMS Growth Strategies

NEW 4 Min Read / 24,704 Views

Email Marketing: Flows vs. Campaigns

By: VEX Media

Learn the key differences between email flows and campaigns. Discover how to use both strategically to maximize revenue and engagement for your brand.

Most Viewed

Discover our most-read articles packed with insights to boost your email & SMS performance.

Klaviyo Email Marketing 101: Custom Campaigns & Flows Your Store Needs.

How to Grow an Email List That Actually Converts
(Without Sacrificing Quality)

How to build your email list the right way: attracting the right people, keeping them active and interested, and scaling without losing control.

12 Min Read

How Often Should You Send Marketing Emails Without Losing Subscribers?

Find the right email cadence for your e-commerce business. Learn how frequently to email your customers, how to avoid “email fatigue,” and how to monitor unsubscribes effectively.

4 Min Read

Klaviyo Email Marketing 101: Custom Campaigns & Flows Your Store Needs

Here is the list of Klaviyo Email Marketing Flows & Custom Campaigns that your e-commerce store absolutely needs to have to crush revenue goals.

2 Min Read

Why & How to Do Educational Email Campaigns?

Email marketing blogs - known as content marketing used to attract & engage the audience by creating relevant articles. The content can be text-based, videos, podcasts, and other media.

3 Min Read

5 Must-Have Klaviyo Segments

There are 5 core segments you can use today to tailor your promotional campaigns while maintaining proper deliverability. Ideally, once you master basic segmentation, move to more complex segmentation based on your customer data. There are lots of variables available for a test including customer LTVs, geographical, age, gender, collections purchased, and many others.

2 Min Read

10 Email Deliverability Mistakes (and How to Fix Them)

Avoid common email deliverability errors. Learn the top 10 mistakes hurting your inbox placement and how to fix them for better engagement and performance.